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EU-25 2006 barcode logo flag - by Rem Koolhaas/AMO
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In 2001, following the Treaty of Nice, in which Brussels was appointed Capital of the EU, AMO/Rem Koolhaas were invited to explore the needs of the new European Capital. AMO developed a visual language conveying Europe’s essential idea in a direct and powerful way. The barcode merges the flags of the EU Member States into a single colourful symbol. It intends to represent the essence of the European project, showing Europe as the common effort of different nation states, with each state retaining its own cultural identity while sharing the advantages of acting together, using vertical stripes, taking colours from every existing member's national flag. Whereas the number of stars on the current EU flag is fixed, the barcode can be expanded with new members joining the EU......
As proof of this design, the joining of ten new members to the EU in 2004 resulted in a first official ‘update’ of the barcode. It now depicts the flags of the EU-25, arranged according to the geographical location of the Member States from West (left) to East (right). The Austrian EU Presidency that took place from January 2006 – July 2006 marked the first official use of this barcode. It was prominently used at various summit meetings, and resulted in various ‘barcoded’ items ranging from coffee mugs to trains. http://www.eu2006.at/de/News/information/Bildband_210x210_rd.pdf
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| europe, european, union, EU, barcode, flag, proposal, Rem, Koolhaas, colors, stripes, design |
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